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3 Key Takeaways From The Women In Strategy Summit

By Michele Weisman Last week I attended the Women in Strategy Summit. Strategy leaders, executives, and innovators from American Express, Lego, Pepsi, Dell, and other large brands explored the role of...

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How To: Plan Your Content Calendar Like a Pro [with Free Template]

By Barry Hott How far in advance do you write your social media content? A few seconds? An hour? A day? A week? A month? While it’s great to be responsive and write relevant content, much of that can...

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Why You’re Wasting Your Time On Social

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of...

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Why Your Company’s Social Media is Failing

By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s...

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5 Ways To Brainstorm Better

By Alex Benton The social space is loud, fast, and demanding of innovation. Brands must pivot quickly in reaction to public or company-related events. Additionally, updates to social media platforms...

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3 Reasons to Try a Multiplatform Contest

By Shannon Maguire Each day, we spend anywhere from two to four hours on social media networks and 65% of that time is spent on mobile. As social media marketers, we have to step back and look at, not...

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3 Ways Your Brand Can Stand Out During the Holidays

By James Reichert Half-way through November already? Time certainly does fly…especially in the fourth and final quarter of the year. By this time social media marketers have already began brainstorming...

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5 Facebook Marketing Resolutions To Make In 2014

By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!...

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15 Animals Who Dominate the Internet Kingdom

By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands...

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Women Dominate Every Social Media Network — Except One [VIDEO]

Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral...

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5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the...

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